ArtSee Talk is a media project designed to raise public awareness of through the arts, of the multifaceted issues facing society today to improve public aesthetics and arts education, and contribute to the human and social development of the arts and culture sector in Mongolia. ACM developed and disseminated via social media a series of contents involving artists, researchers and professionals. The content was divided into 4 categories, as follows: “Art criticism: Current situation and needs”, “Music criticism”, “Visual criticism” and “Film criticism”.